Rota Vicentina receives the medal of tourist merit of Responsible Tourism

In this significant event, which focused on the main theme “tourism is value”, key figures from the Portuguese tourism sector came together, gathering operators, local and national entities, experts, and associations to discuss new trends and challenges in tourism.


During the awards ceremony, the efforts of those who significantly contribute to the sustainable development of tourism in the country were recognized.

Representing Rota Vicentina at the ceremony was Marta Cabral, the Association’s President, who received the award on behalf of the entire team.

The Medal of Tourist Merit received in Mafra highlights the importance of sustainable tourism practices and the pioneering role that Rota Vicentina has played in promoting these values in Southwest Portugal.

With an eye on the future, the Rota Vicentina Association continues to work toward building a tourism model that not only attracts visitors from all over the world but also helps to preserve the beauty and uniqueness of the region for future generations, maintaining a delicate balance between tourism development and environmental conservation.

On behalf of the entire team, members, and partners of Rota Vicentina, we extend our heartfelt thanks to the Confederation of Portuguese Tourism for recognizing our work in support of responsible tourism and nature conservation on the Alentejo and Vicentine Coasts.